Marketing improvements in the supply chain for domestic produce: Legislation, Consumer Behavior, Estimation of market penetration potential - Tapa blanda

Colantuoni, Francesca; Cicia, Gianni; Del Giudice, Teresa

9783659254116: Marketing improvements in the supply chain for domestic produce: Legislation, Consumer Behavior, Estimation of market penetration potential

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ISBN 10: 3659254118 ISBN 13: 9783659254116

Editorial: LAP LAMBERT Academic Publishing, 2012

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Rese�a del editor

This book is a study on the aspects of domestic country bias for agricultural products, aiming at understanding the trend and the psychology of the phenomenon. We highlight how the importance of the recognition of the country of origin has led to a vast apparatus of international laws and international disputes. Finally, we conducted our analysis that reveals the most desirable characteristics for an Italian typical product. The purpose is to give directions to the producers on how to commercialize their product, in other words, what improvements along the supply chain would be most valuable to consumers. We also conducted an evaluation of the economic viability of potential improvements in the supply chain for a specific domestic agricultural produce, the early potato, throughout the estimation of pricing possibilities in the Italian market. Such improvements concern the production methods, the distribution system (i.e., carbon footprint certification,) the respect of certain ethics (i.e. fair trade,) the type of packaging, and information concerning the origin.

Biograf�a del autor

Francesca Colantuoni is a PhD student at University of Massachusetts Amherst, Department of Resource Economics. Gianni Cicia is Full Professor and Teresa Del Giudice is Assistant Professor at University of Naples “Federico II” Italy, Department of Agricultural Economics and Policy.

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EditorialLAP LAMBERT Academic Publishing
A�o de publicaci�n2012
ISBN 10 3659254118
ISBN 13 9783659254116
Encuadernaci�nTapa blanda
N�mero de p�ginas92

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Marketing improvements in the supply chain for domestic produce

Francesca Colantuoni

Publicado por LAP LAMBERT Academic Publishing Okt 2012, 2012

ISBN 10: 3659254118 ISBN 13: 9783659254116

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Taschenbuch. Condici�n: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is a study on the aspects of domestic country bias for agricultural products, aiming at understanding the trend and the psychology of the phenomenon. We highlight how the importance of the recognition of the country of origin has led to a vast apparatus of international laws and international disputes. Finally, we conducted our analysis that reveals the most desirable characteristics for an Italian typical product. The purpose is to give directions to the producers on how to commercialize their product, in other words, what improvements along the supply chain would be most valuable to consumers. We also conducted an evaluation of the economic viability of potential improvements in the supply chain for a specific domestic agricultural produce, the early potato, throughout the estimation of pricing possibilities in the Italian market. Such improvements concern the production methods, the distribution system (i.e., carbon footprint certification,) the respect of certain ethics (i.e. fair trade,) the type of packaging, and information concerning the origin. 92 pp. Englisch. N� de ref. del art�culo: 9783659254116

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Marketing improvements in the supply chain for domestic produce : Legislation, Consumer Behavior, Estimation of market penetration potential

Francesca Colantuoni

Publicado por LAP LAMBERT Academic Publishing, 2012

ISBN 10: 3659254118 ISBN 13: 9783659254116

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Librería: AHA-BUCH GmbH, Einbeck, Alemania

Calificaci�n del vendedor: 5 de 5 estrellas

Taschenbuch. Condici�n: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is a study on the aspects of domestic country bias for agricultural products, aiming at understanding the trend and the psychology of the phenomenon. We highlight how the importance of the recognition of the country of origin has led to a vast apparatus of international laws and international disputes. Finally, we conducted our analysis that reveals the most desirable characteristics for an Italian typical product. The purpose is to give directions to the producers on how to commercialize their product, in other words, what improvements along the supply chain would be most valuable to consumers. We also conducted an evaluation of the economic viability of potential improvements in the supply chain for a specific domestic agricultural produce, the early potato, throughout the estimation of pricing possibilities in the Italian market. Such improvements concern the production methods, the distribution system (i.e., carbon footprint certification,) the respect of certain ethics (i.e. fair trade,) the type of packaging, and information concerning the origin. N� de ref. del art�culo: 9783659254116

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Marketing improvements in the supply chain for domestic produce

Francesca Colantuoni|Gianni Cicia|Teresa Del Giudice

Publicado por LAP LAMBERT Academic Publishing, 2012

ISBN 10: 3659254118 ISBN 13: 9783659254116

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Librería: moluna, Greven, Alemania

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Condici�n: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Colantuoni FrancescaFrancesca Colantuoni is a PhD student at University of Massachusetts Amherst, Department of Resource Economics. Gianni Cicia is Full Professor and Teresa Del Giudice is Assistant Professor at University of Naples . N� de ref. del art�culo: 5143345

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