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Communication Strategy of the Benetton Group: Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns - Tapa blanda
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This thesis explains what communication is and present its tools and strategies, which is necessary to illustrate the communication strategy of the Benetton Group, how it was in the past and how it is now. The thesis has a theoretical part on communication tools like advertising, public relations (PR), sales promotion, direct marketing and personal selling, described in detail as well as strategies, including the push and pull strategy. The practical part involves the Benetton Group where the following subjects are described: the group's background, history, communication strategy, sales channels, financial highlights, logistics, sales (sales by region, sales by brands), and Benetton's usage of communication, described with the help of a Swedish case. The end of the thesis presents several campaigns to see how Benetton's campaigns change over the years especially during Toscani's time by Benetton and after he quitted, where the Group started to change its communication strategy.
Biografía del autor:
- Suel Kuboj a state recognized foreign language secretary for English and French. - Did my Bachelor degree in International Business at the University of Applied Sciences (HTW) in Berlin and my Master degree for the same studies at the Warsaw School of Economics.- Currently work as a Junior Accountant for Stanley Black&Decker Ltd in Warsaw.
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- EditorialAV Akademikerverlag
- Año de publicación2013
- ISBN 10 363946334X
- ISBN 13 9783639463347
- EncuadernaciónTapa blanda
- Número de páginas96
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Communication Strategy of the Benetton Group: Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
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Communication Strategy of the Benetton Group
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(2013)
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ISBN 13: 9783639463347
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Communication Strategy of the Benetton Group Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
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Communication Strategy of the Benetton Group
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Communication Strategy of the Benetton Group
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This thesis explains what communication is and present its tools and strategies, which is necessary to illustrate the communication strategy of the Benetton Group, how it was in the past and how it is now. The thesis has a theoretical part on communication tools like advertising, public relations (PR), sales promotion, direct marketing and personal selling, described in detail as well as strategies, including the push and pull strategy. The practical part involves the Benetton Group where the following subjects are described: the group's background, history, communication strategy, sales channels, financial highlights, logistics, sales (sales by region, sales by brands), and Benetton's usage of communication, described with the help of a Swedish case. The end of the thesis presents several campaigns to see how Benetton's campaigns change over the years especially during Toscani's time by Benetton and after he quitted, where the Group started to change its communication strategy. 96 pp. Englisch. Nº de ref. del artículo: 9783639463347
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Communication Strategy of the Benetton Group : Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This thesis explains what communication is and present its tools and strategies, which is necessary to illustrate the communication strategy of the Benetton Group, how it was in the past and how it is now. The thesis has a theoretical part on communication tools like advertising, public relations (PR), sales promotion, direct marketing and personal selling, described in detail as well as strategies, including the push and pull strategy. The practical part involves the Benetton Group where the following subjects are described: the group's background, history, communication strategy, sales channels, financial highlights, logistics, sales (sales by region, sales by brands), and Benetton's usage of communication, described with the help of a Swedish case. The end of the thesis presents several campaigns to see how Benetton's campaigns change over the years especially during Toscani's time by Benetton and after he quitted, where the Group started to change its communication strategy. Nº de ref. del artículo: 9783639463347
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Communication Strategy of the Benetton Group Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
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Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783639463347
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Communication Strategy of the Benetton Group: Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
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Communication Strategy of the Benetton Group
Publicado por
AV Akademikerverlag
(2013)
ISBN 10: 363946334X
ISBN 13: 9783639463347
Nuevo
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kuboj Suel- Suel Kuboj a state recognized foreign language secretary for English and French. - Did my Bachelor degree in International Business at the University of Applied Sciences (HTW) in Berlin and my Master degree for the same s. Nº de ref. del artículo: 4990446
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