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- EditorialAV Akademikerverlag
- Año de publicación2017
- ISBN 10 3330512687
- ISBN 13 9783330512689
- EncuadernaciónTapa blanda
- Número de páginas136
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Sales Channel Transformation
Publicado por
AV Akademikerverlag Mrz 2017
(2017)
ISBN 10: 3330512687
ISBN 13: 9783330512689
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The significance of a transformation from indirect sales channels into direct sales subsidiaries in the machinery industry increased constantly because of a high internationalization trend prevailing within the whole industry. This book provides a general guideline for a sales channel transformation in the machinery industry. It investigates which factors favor a transformation process from an indirect sales channel like dealers, outside agents or third party distributors into a wholly owned subsidiary in a foreign country. The importance of this topic increases due to the fact that mechanical engineering companies with HQ's in Austria and Germany face the challenge of increasing their international presence. The research part of this study shows how to make proper decisions in terms of market and country selection in order to secure long-term success of the company. Also the necessary proceedings in the establishment process are investigated in detail. The book is based on a profound literature review and the experience of top managers of this industry. 136 pp. Englisch. Nº de ref. del artículo: 9783330512689
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Sales Channel Transformation : The Case of Machinery Industry
Publicado por
AV Akademikerverlag
ISBN 10: 3330512687
ISBN 13: 9783330512689
Nuevo
Taschenbuch
Cantidad disponible: 1
Librería:
Valoración
Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The significance of a transformation from indirect sales channels into direct sales subsidiaries in the machinery industry increased constantly because of a high internationalization trend prevailing within the whole industry. This book provides a general guideline for a sales channel transformation in the machinery industry. It investigates which factors favor a transformation process from an indirect sales channel like dealers, outside agents or third party distributors into a wholly owned subsidiary in a foreign country. The importance of this topic increases due to the fact that mechanical engineering companies with HQ's in Austria and Germany face the challenge of increasing their international presence. The research part of this study shows how to make proper decisions in terms of market and country selection in order to secure long-term success of the company. Also the necessary proceedings in the establishment process are investigated in detail. The book is based on a profound literature review and the experience of top managers of this industry. Nº de ref. del artículo: 9783330512689
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Sales Channel Transformation
Publicado por
AV Akademikerverlag
(2017)
ISBN 10: 3330512687
ISBN 13: 9783330512689
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Katzlberger FranzFranz Katzlberger completed 2006 successfully the technical college. Since that time he works in the field of machinery industry. After his diploma Mechatronic/Business, he completed the master Global Sales and Mark. Nº de ref. del artículo: 151238344
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