"Sinopsis" puede pertenecer a otra edición de este libro.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
“This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations.”
―Maria Triantafyllou, Director, New Wines of Greece
“This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine.”
―C. Michael Hall, Professor, University of Canterbury, New Zealand
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Hardcover. Condición: Brand New. 621 pages. 8.50x6.00x1.50 inches. In Stock. Nº de ref. del artículo: __3030004368
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Descripción Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book provides a holistic approach to wine destination management andmarketing by bringing together wine tourism research with research in wine anddestination management. Chapters are contributed by numerous internationalauthors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike. 664 pp. Englisch. Nº de ref. del artículo: 9783030004361
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Combines theory and practice with research findings and international case studiesUpdates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social mediaConsolidat. Nº de ref. del artículo: 238283981
Descripción Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book provides a holistic approach to wine destination management andmarketing by bringing together wine tourism research with research in wine anddestination management. Chapters are contributed by numerous internationalauthors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike. Nº de ref. del artículo: 9783030004361