AVA fundamentals series The fundamentals of fashion design: (Second edition) (E) - Tapa blanda

Great book, very current, attractive and appealing. * Elizabeth Williams, Columbia College, Chicago, USA * I like the compact layout of this book as well as the current inspiring images and modern appeal - very student friendly. * Amanda Lovell, Art Institute of New York City, USA * It gives a nice overview of the industry in a fun modern way ... I think this will get students jazzed up about being in the department. * Suzanne Cotton, Columbus College of Art and Design, USA * Very inspiring, easy to navigate around and full of very useful and inspiring content...valuable as it enables students to make the connection between specialist fashion skills and art based skills and how they all play a key role in visual design communication. * Georgina Hooper, Chichester College, UK * A good introductory text with informative visuals mapping the important aspects to Fashion Design. * Alison Gault, University of Ulster * It is a great book for the introductory course in fashion design. Allows to present the students a broad vision of the business and the fashion industry. Interviews and exercises are definitely a great tool for the classroom. It is definitely a book that should be part of the basic course. -- Joseve Munoz Islas, Universidad Anahuac, Mexico

The Fundamentals of Fashion Design (second edition) is an update to the popular first edition of the same name, in which Richard Sorger and Jenny Udale introduce students to the various aspects of fashion design. This volume provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in fashion design. This updated edition includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years.