The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - Tapa blanda

Clearly written and experienced-based, this short format book is overflowing with practical advice, insight, and strategies for the independent professional. Laced with wit and authenticity throughout, these gems will change your day, your outlook and your way of being a professional. The Likeable Expert will make you better at what you do.

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping small professional service firms and solos get more and better clients by positioning themselves as Likeable Experts. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media. He is the author of four books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second-degree black belt in karate, a first-degree black belt in parenting (three children), and is a past winner of the New England Press Association award for “Best Humor Columnist.”