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Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big! - Tapa blanda
Sinopsis
Book by Hendon Donald Wayne
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Críticas
Companies fight for market share, and Hendon - marketing expert, veteran, and author of nine books - approaches marketing like fighting a war. Based on seminars he has conducted worldwide, his book leads readers to employ military strategies and "business warfare techniques" for influencing people to succeed in business. It differentiates strategy from tactics and offers tips on how to market aggressively and beat the competition physically and psychologically. The "Four Battlegrounds of Business" tool could help readers evaluate alternatives to select the best strategy for dominating their markets. - BOOKLIST (Cindy Kryszak) Don Hendon's new book demonstrates how marketers need to use military thinking to achieve marketing objectives. Well-written and right on target. - AL RIES, author of Marketing Warfare, Positioning, and War in the Boardroom Donald Hendon proves he's a warrior with the quality of his information and proves he's a winner with the quality of his writing. - JAY CONRAD LEVINSON, bestselling author of Guerrilla Marketing Don't just survive in the 21st century - discover how to thrive and explode your business. This book will give you the tools, strategies, and weapons you need to out-think and out-maneuver your competition. - KURT MORTENSEN, author of Maximum Influence and Persuasion IQ Business is a battle. It's a battle for ideas, for strategies, for differentiation, for efficient communication, and for implementation. It's a battle for margins, for ROI, for the hearts and minds of the customer. Don Hendon's The Way of the Warrior in Business is the blueprint that will enable any business to win. - BOB PRITCHARD, Bob Pritchard, BSc, CSP, AISMM. International Marketer of the Year Donald Hendon's new book is a great read that should be studied by every business person and business student. - ROGER DAWSON, author of Secrets of Power Negotiating A very fresh work on marketing. It's transformational - it will change how you lead your company. It goes far beyond any other book that's out there now in its practical and useful construct. Very well worth reading, not only for you but for everybody on your sales and marketing team. - MITCHELL GOOZE, author of The Secret to Selling More and Value Acceleration If you want to win, I mean seriously beat your competition, read this book! The Way of the Warrior in Business shows you how to think, act, focus, and conquer like the best military leaders, except from the comfort of your home. If I had three thumbs, they would all be up! - SCOTT DEMING, branding and marketing expert, international speaker, trainer, and best-selling author of The Brand Who Cried Wolf If you are looking for a tool chest of proven ideas to generate and keep more business, this book will get you there faster than any resources I know. - ARNOLD SANOW, MBA, CSP, author of Present with Power, Punch, and Pizzazz! I just can't praise Don Hendon's book enough for bringing a fresh insight to the challenging world of marketing. The Way of the Warrior in Business is a very impressive book! Very highly recommended! - MICHAEL AUN, author of It's the Customer, Stupid! Don Hendon does an excellent job of updating the earlier work of Ravi Singh, Al Ries, Jack Trout, and myself on how the metaphor and strategies of warfare can be applied brilliantly to win competitive business battles. - PHILIP KOTLER, S. C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Reseña del editor
Thinking and acting like a warrior can turn you into a big winner in business. The Way of the Warrior in Business shows you how. The book offers hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior who wins big and often. Youll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the US Army, and others to attack your competitors, invade attractive markets, and defend market share to maximise your sales and profits. This book provides assessment tools, checklists, action plans, and other marketing weapons that you can use. This book shows you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually, you will become an even better Business Warrior than you are now.
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- EditorialMaven House Press
- Año de publicación2013
- ISBN 10 193854806X
- ISBN 13 9781938548062
- EncuadernaciónTapa blanda
- Número de páginas240
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The Way of the Warrior in Business: Battling for Profits, Power, and Domination â" and Winning Big!
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Maven House, 2013
ISBN 10: 193854806X
ISBN 13: 9781938548062
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The Way of the Warrior in Business : Battling for Profits, Power, and Domination - And Winning Big!
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Maven Books, 2013
ISBN 10: 193854806X
ISBN 13: 9781938548062
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Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big!
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Maven House, 2013
ISBN 10: 193854806X
ISBN 13: 9781938548062
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The Way of the Warrior in Business: Battling for Profits, Power, and Domination ? and Winning Big! [Paperback] Hendon, Donald and Kotler, Philip
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ISBN 13: 9781938548062
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Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big!
Publicado por
Maven House Press, 2013
ISBN 10: 193854806X
ISBN 13: 9781938548062
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