Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover - Tapa blanda

Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.

Robert Freedman is a senior editor at Realtor Magazine for the National Association of Realtors in Washington, DC, and a former president of the American Society of Business Publication Editors. He is editor of Best Practices of the Business Press and Broker to Broker. Steven Roll is state tax law editor of the State Tax Report for the Bureau of National Affairs and president of the Washington, DC, chapter of the American Society of Business Publication Editors. He is an adjunct instructor of business law at Strayer University. They both live in Washington, DC.