Shopping for Votes: How Politicians Choose Us and We Choose Them - Tapa dura

A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracy

Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.

Ottawa insider Susan Delacourt takes readers onto the world of Canada’s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters’ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor.

Susan Delacourt is a senior political writer with the Toronto Star, formerly of the Globe and Mail, who has been covering Canada’s capital since the 1980s. She has written three books ? United We Fall, Shaughnessy and Juggernaut ? and is a regular commentator on CTV and CBC.