3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls. - Tapa blanda

At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions – the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.

A self-confessed 'market research freak', Fraser Green believes that donors, prospects and members have so much more to tell us if we simply ask them thoughtfully and appropriately. Fraser is Principal and Chief Strategist at Good Works, a fundraising consultancy that helps charities build loyal donor constituencies. With a unique combined expertise in market research and philanthropy, Fraser's focus is on deep human communication, donor research and legacy giving. Fraser is a gifted writer and a sought-after public speaker. He presents regularly at fundraising conferences in Canada, the USA and Europe. His articles and contrarian rants (as he calls them) are frequently published in professional journals. Fraser is the co-author of Iceberg Philanthropy, and a contributing author of (me)volution, to be published in 2012.