1997 Designers Handbook: T-Shirts - Tapa dura

Designers' Handbook of T-Shirt Promotions, the newest volume in PRINT magazines Designers' Handbook series, explains the hows and whys of creating great T-shirts, the kind that bring in business, support important causes, and express personal beliefs - the kind that get worn until they wear out. The best T-shirts from PRINT's Regional Design Annuals are reproduced here in large-size visuals, along with short essays providing detailed information about such matters as client specifications, printing requirements, choice of illustrator, source of imagery, and budgets.
The T-shirt promotions in this volume are divided into seven categories: Arts & Engineering, Companies & Services, Restaurants & Food, Sports, Religion & Charity, Museums & Attractions, and Retail. Each group is again divided into sub-categories, such as Design Self-Promotions, Bakeries, and Marathons. Introductions compare and contrast the styles and trends within each category and sub-category.