We still need venues and they have to be marketed. There will always be events wanting to attract tourists. And bidding for one-time events will undoubtedly remain important. But the demand-side approach opens up numerous avenues of development and marketing that have little if anything to do with the prevailing emphasis on themes such as sports and business events. Destinations looking for competitive advantages will have to get started soon before they are left behind. The focus has always been in single events, selling venues to them, bidding on the, developing and marketing them. The future lies in portfolios of events, all managed together as assets achieving multiple goals for the host cities and destinations. If you think it's a challenge to organize or market one event, imagine the complexity involved in managing dozens or hundreds of events to satisfy numerous stakeholders! Features Chapters begin with learning objectives Chapters end with basic and advanced study questions The advanced questions are more suitable for assignments and essays Internet addresses and sources are provided throughout the text, especially with regard to organizations and evnets/destinations that are profiled; each case study is linked to additional references and photos Research Notes provide important findings from published sources on many topics discussed in the chapters; these should encourage students and practitioners to consult the research literature.
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Donald Getz, Ph.D. Professor of Tourism The University of Queensland, Australia Affiliated with the Norwegian School of Hotel Management, the University of Stavanger, Norway. He currently resides in Calagary,Canada. Authored: Event Management & Event Tourism, Explore Wine Tourism, Co-Founding Editor Festival Management & Event TourismReview:
Event Tourism: Concepts, International Case Studies, and Research has been an immediate addition to the recommended texts for the undergraduate and postgraduate event studies topics taught here at Flinders University. The field of event tourism has not been so thoroughly and forensically examined before. In addressing that gap, Donald Getz has provided a consistently strong text that identifies a way forward for the academic research community, for event industry practitioners and for tourism and event organisations alike. Getz argues for a paradigm shift in thinking about how a portfolio of events can be used to deliver a range of positive impacts: socio-cultural; environmental; and economic. It is a compelling read and will become another classic event text alongside many of his previous works. Steve Brown Head of Tourism Flinders University June 3, 2013 --Steve Brown Head of Tourism Flinders University
Donald Getz has produced a text that has been desperately needed in travel and tourism as well as in event management programs for some time. This is not only the first book connecting the fields of tourism and events, but it is a textbook that can be a valuable asset to event academics, practitioners, and students globally. Getz has succeeded in integrating the concepts and ideas from his previous book, Event Management & Event Tourism, along with the current research on tourism s increasing awareness of the importance events play in successful tourism development. This book is intended for use as a text and as such will be a great tool for both students and academics. This well-written text reviews the current literature and research in both fields and is an excellent teaching resource. One of the strengths of this textbook is with its organization. The early chapters in the text provide students with the knowledge and background to understand Event Tourism. The text, which is organized around the notion of supply and demand, gives students a logical way of understanding the event industry from an event producer s perspective. Getz addresses the very important topic of documenting event impact from both social and economic approaches. In addition, he provides insights related to guiding students through the event evaluation process. This book will enable students to learn and be tested on chapter concepts. To focus the students with respect to the content in a chapter he provides learning objectives at the beginning of each chapter and concludes with a summary and study questions. Each chapter also includes useful case studies that help to explain and emphasize the concepts presented in each chapter. These case studies will assist instructors with developing assignments to further apply the material. Finally, the author provides supplementary readings and online resources on the topics covered in the chapters. Overall, I would say any academic program in tourism and events should utilize this text in a course in Event Tourism in their curriculum if they want to ensure their students are prepared in one of the fastest growing segments of the tourism industry globally. I would recommend this book as a text to be used in Event Tourism. Kenneth F. Backman, Ph.D. Editor-in Chief, Event Management Professor, Clemson University June 2013 --Event Management Vol.17 #1, 2013
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Descripción Cognizant Communication Corp, 2013. Textbook Binding. Estado de conservación: Brand New. first edition. 434 pages. 9.75x7.50x1.00 inches. In Stock. Nº de ref. de la librería 1882345606