Successful Promotion by Musicians - Tapa blanda

The ART of Self-Promotion is a series of books commissioned by the Australia Council to enable artists in Australia to gain the expertise in self-promotion necessary for success. This book, on self-promotion for musicians, is the fifth in the series. Separate titles have been published for visual artists and craftspeople, writers, composers, and dancers and choreographers. Musicians will find the advice in this book both practical and useful; it will give them the skills and confidence to promote their work and increase their earnings. Dick Letts began his professional life in music as a jazz pianist, back in simpler times when self-promotion = playing well. He went on to study classical music and composition in Sydney and at the University of California at Berkeley, where he took his doctorate. He remained in the USA for many years, serving as director of the East Bay Centre for the Performing Arts in the San Francisco area and the Macphail Centre for the Arts, the University of Minnesota music school in downtown Minneapolis. In San Francisco especially, he worked with music of many styles, including classical, rock, jazz, folk and various forms of world music

Dick Letts began his professional life in music as a jazz pianist. He went on to study classical music and composition in Sydney and at the University of California at Berkeley where he took his doctorate. He served on various boards of music institutions and universities in the Usa before returning the Australia as Director of the Music Board of the Australia Council. He subsequently became Chief Executive Officer of the Australian Music Centre, which promotes Australian composition, and then founder and chair of the Music Council of Australia, a national peak music organisation.