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Reseña del editor
The essentials of successful marketing from A to Z, in clear jargon-free English. However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and when marketing works through: Concise essays on * The impact of the internet * The value of brands * The changing nature of advertising * Keeping up with fast changing consumer tastes An A-Z of marketing concepts and key terms * From Attributes and Concept testing, through Gap analysis and Get-a-lifers, all the way to Psychographics, Red Lining and Viral marketing Lists and appendixes, including * leading brand names and leading advertising agencies * worldwide advertising spending and consumer spending patterns * the best business schools for marketing and recommended reading
Reseña del editor
However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and when marketing works through: Concise essays on * The impact of the internet * The value of brands * The changing nature of advertising * Keeping up with fast changing consumer tastes An A-Z of marketing concepts and key terms * From Attributes and Concept testing, through Gap analysis and Get-a-lifers, all the way to Psychographics, Red Lining and Viral marketing Lists and appendixes, including * leading brand names and leading advertising agencies * worldwide advertising spending and consumer spending patterns * the best business schools for marketing and recommended reading
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- EditorialEconomist Books
- Año de publicación2001
- ISBN 10 1861973616
- ISBN 13 9781861973610
- EncuadernaciónTapa dura
- Número de edición4
- Número de páginas224
EUR 0,89
Gastos de envío:
EUR 5,72
De Reino Unido a Estados Unidos de America
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Pocket Marketing: The Skills and Practice of Marketing from A to Z
Publicado por
Economists Books, 2001
ISBN 10: 1861973616
ISBN 13: 9781861973610
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006845023
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Pocket Marketing: The Skills and Practice of Marketing from A to Z
Publicado por
Economists Books, 2001
ISBN 10: 1861973616
ISBN 13: 9781861973610
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002352434
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Pocket Marketing
Publicado por
Economists Books, 2001
ISBN 10: 1861973616
ISBN 13: 9781861973610
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Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_404000094
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Pocket Marketing: The Skills and Practice of Marketing from A to Z
Publicado por
Economist Books, 2001
ISBN 10: 1861973616
ISBN 13: 9781861973610
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: VeryGood. Most items will be dispatched the same or the next working day. Nº de ref. del artículo: wbb0023514961
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Pocket Marketing
Publicado por
Economist Books, 2001
ISBN 10: 1861973616
ISBN 13: 9781861973610
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Soiling on the side. Edition 2001. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. del artículo: C-369-238
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