Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series) - Tapa dura

A concise but wide-ranging introduction to the changes in broadcasting associated with digitization ... [and] an excellent starting point for discussions with students. * International Journal of Digital Television * This accessible, incisive and well-structured book cleverly summarizes and synthesizes key debates around 'broadcasting' in a digital age. * Niki Strange, Research Fellow in Media Studies, University of Sussex, UK, and founder of Strange Digital * Digital Broadcasting provides a much needed comprehensive overview of a rapidly evolving television landscape. Finally, here is a book that lucidly explains the technical and economic aspects of digital broadcasting, but also pays attention to the changing dynamics between producers, audiences and the industry. Jo Pierson and Joke Bauwens have a keen eye for complexity but are doing students (and lecturers) a great service by providing so many clarifying examples. I greatly recommend this books to all students in media and communication. * Jose van Dijck, Professor of Media Studies, University of Amsterdam, Netherlands, and author of The Culture of Connectivity. A Critical History of Social Media * This is a welcome, timely and extremely accessible account on digital broadcasting. Based on their detailed knowledge of the field, Pierson and Bauwen have written an impressive book, placing digital broadcasting in an interdisciplinary and international analytic framework, providing an up-to-date critical analysis of the evidence so far and the prospects of digital broadcasting. The authors examine digital broadcasting as a multifaceted issue, delving into technological, political, economic, social and cultural developments and assessing the implications for the processes of production, distribution, consumption and use. The book is required reading for students, policy makers, media professionals and citizens concerned about media evolutions and changes in broadcast media. * Maria Michalis, Reader in Communication Policy, University of Westminster, UK *

Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.