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Sinopsis
Unusual book
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"Murdoch's rivals and critics will relish this inside account of Beijing's sometimes amusing humbling of the media magnate" (Financial Times)
"A rare insider's account of how the Chinese got the better of the businessman who usually gets what he wants" (The Economist)
"A riveting story of about two of the world's most powerful forces" (The Guardian)
Reseña del editor
In the mid-1990s, amid rumours that he had an agenda to bring down totalitarian regimes, Rupert Murdoch was blackballed by the Chinese authorities and a 'Murdoch File' was opened by a member of the Politburo of the Chinese Communist Party.
Despite this opposition and the fact that from then on every step he made was monitored, Murdoch remained committed to establishing a media presence in China. But convincing the Chinese authorities that he wasn't a threat was no easy matter. When News Corporation eventually announced a deal with the official organ of the Chinese Communist Party, the People's Daily, to launch China's first joint-venture Internet site, the world's media interpreted the move as the lifting of the 'Black Ban' on Murdoch.
This remarkable book details Murdoch's many convoluted money-spinning deals and ventures with high-profile Chinese figures. It is a roller-coaster read that reveals exactly what Murdoch's dealings cost and what they achieved, and ultimately asks: was it all worth it?
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMainstream Publishing
- Año de publicación2008
- ISBN 10 184596277X
- ISBN 13 9781845962777
- EncuadernaciónTapa dura
- Número de páginas320
EUR 4,22
Gastos de envío:
EUR 5,73
De Reino Unido a Estados Unidos de America
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