Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth - Tapa blanda

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

All you need to know to create a really effective website that attracts customers and enhances your profits

Make the most of your website, whether you are just starting out or have been trading for some time.

This straightforward, jargon-free book is the answer for all small business owners looking to set up or update their own website - crucial for attracting and keeping customers in today's competitive world. Whether you are designing and building the website yourself or employing a web design agency to do it for you, let the Owner's Guide to the Small Business Website ease you expertly through the pitfalls to achieve a website that looks great, is usable, sustainable, and legal.

Packed with practical tips and relevant, real-life case studies, this book covers key areas such as:

- Content management systems - and why you need one
- Choosing the right domain name for your business
- Effective search engine optimization - to help your customers find you quickly and easily
- Ensuring your website works on all browsers and devices for maximum reach
- Integrating social media into your website successfully
- Briefing a website designer/developer with confidence
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary that explains all the key technical terms you're likely to encounter when talking to web designers/developers, plus useful references and links for additional help.

With the Owner's Guide to the Small Business Website you can be confident of getting the website you and your business deserve.