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Sinopsis
Book by Marsh Donna
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Críticas
'Donna has sucessfully managed to encapsulate her knowledge and experiences in this great little publication. It is current, comprehensive and most importantly useful. A 'must-have'for anyone looking to better their understanding of working in the region.' Cultural Diversity. 'This unvaluable guide helps readers develop and hone skills to handle any business situation and will prepare you for a successful trip to the Middle East and open many a door once you land. The chapters are brief, meaning the book can be used for quick reference.' www.gulfnews.com.
Reseña del editor
Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.
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- EditorialHow To Books
- Año de publicación2010
- ISBN 10 184528416X
- ISBN 13 9781845284169
- EncuadernaciónTapa blanda
- Número de páginas368
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The Middle East Unveiled: A cultural and practical guide for all Western business professionals
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The Middle East Unveiled: A cultural and practical guide for all Western business professionals
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