Successful Consultant 2nd Ed: How to Build and Market Your Own Successful Consultancy Business - Tapa blanda

The business environment has been changing. Long-term employment and job security are no longer assured. Consulting has become an increasingly viable and growing working option for many individuals. "The Successful Consultant" is designed as a workbook containing a wide variety of exercises that you can complete to help you to carve out a career in consulting and determine your own future. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and balance ongoing business with attracting new clients.

Susan Nash is the British Founder and President of EM-Power, a US-based consulting firm, which works with companies on both sides of the Atlantic. She has presented the workshops Consulting and Making Money at It for over ten years.