"Sinopsis" puede pertenecer a otra edición de este libro.
Find out...
...why Luciano Benetton fired his best friend, a.k.a. the brains behind some of the most awe-inspiring marketing campaigns at the height of the benetton brand explosion.
...how the act of becoming annoyed by a duff vacuum cleaner led James Dyson into a 15 year project and the eventual pinnacle of not writing his own autobiography
...about Michael Dell's first attempts at demolishing computers and putting them back together again. Well what other way is a 15 year old boy going to get his kicks?
...why you never see Anita Roddick and the brunette from ABBA in the same room.
...how Walt Disney did not dream about plastic castles and mouse ears on on fat tourists, but he did dream about 'A Thing Called Product'.
...what Keith Richards and sixteen-inch Florida cockroaches have in common with AOL founder, Steve Case.
...how Jürgen Schrempp became the power behind DaimlerChrysler and increased the mortality rate amongst his friends and colleagues.
...about the walking bundle of conflicts that is Richard Branson (a professional amateur, ruthlessly affable, controlling empowerer, strategic guerilla, etc)
...how Robert Goizueta amazingly and successfully widened the gap between Papsi and Coca-Cola, even without Michael Jackson on his side.
...how it's possible to have the most loyal consumers to your brand in the world and yet be declared legally dead. Just ask Steve Jobs. Apple man extraordinaire.
...about the Wild-Turkey swilling, tattooed madman who built his dream business, Southwest Airlines, by actually having fun. Yes this is the Herb Kelleher who arm-wrestled the company's rival chairman in a packed Dallas Stadium.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,72
A Estados Unidos de America
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-9781841124650
Descripción Condición: New. Nº de ref. del artículo: 1178806-n
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781841124650
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9781841124650
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Mar2912160233013
Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. The stories of the people captured on the pages within are anything but ordinary. Like you, they had to start somewhere. But ita s not what you do or where you start, but how you do it. It wasna t through maintaining the daily grind (for themselves or others) that got them to the top. Nº de ref. del artículo: B9781841124650
Descripción Paperback. Condición: Brand New. 256 pages. 7.50x5.00x0.75 inches. In Stock. Nº de ref. del artículo: __1841124656
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9781841124650
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9781841124650_lsuk
Descripción Condición: New. The stories of the people captured on the pages within are anything but ordinary. Like you, they had to start somewhere. But ita s not what you do or where you start, but how you do it. It wasna t through maintaining the daily grind (for themselves or others) that got them to the top. Num Pages: 264 pages, Illustrations. BIC Classification: KJC; VSC. Category: (P) Professional & Vocational. Dimension: 200 x 134 x 21. Weight in Grams: 282. . 2003. 1st Edition. Paperback. . . . . Nº de ref. del artículo: V9781841124650