The Ultimate Book of Business Brands: Insights from the World's Greatest Brands (Ultimates S.) - Tapa blanda

Dearlove, Des; Crainer, Stuart

3,18

22 calificaciones proporcionadas por Goodreads

9781841120164: The Ultimate Book of Business Brands: Insights from the World's Greatest Brands (Ultimates S.)

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ISBN 10: 1841120162 ISBN 13: 9781841120164

Editorial: Capstone Publishing Ltd, 1999

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Book by Dearlove Des Crainer Stuart

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Rese�a del editor:

This work shows how apparently ordinary products and services are transformed into business legends. The authors tell the stories behind various industry "greats", like Starbucks, Adidas, Ferrari and Marlboro. Others covered include Toyota, Disney, Sony, Guinness and Hoover.

Contraportada:

The greatest brands of all capture the hearts, minds and dollars ofthe whole world. They break out of buisness and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? An ultimate Book from Capstone

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