Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy - Tapa blanda

Smith, Shireen

Tapa blanda

ISBN 10: 1781331588 ISBN 13: 9781781331583

Editorial: Rethink Press Limited, 2015

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Rese�a del editor:

We're undergoing a quiet revolution.

The new currency in our digital economy is information, ideas, know-how, brands, systems and data.

Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property.

Do it right and the intangible assets you create could be worth more than the products or services themselves.

Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.

Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace.

Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to...

Implement your ideas and unlock their full commercial potential
Bullet-proof your brand and protect your best ideas
Identify your most valuable intellectual property assets
Harness IP to create scarcity and drive up business value
Innovate and stay ahead in your industry
Avoid accidentally infringing the rights of others

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialRethink Press Limited
A�o de publicaci�n2015
ISBN 10 1781331588
ISBN 13 9781781331583
Encuadernaci�nTapa blanda
N�mero de p�ginas212

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Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy

Smith, Shireen

Publicado por Rethink Press Limited (2015)

ISBN 10: 1781331588 ISBN 13: 9781781331583

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Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy (Paperback or Softback)

Smith, Shireen

Publicado por Rethink Press 9/16/2015 (2015)

ISBN 10: 1781331588 ISBN 13: 9781781331583

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Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy

Smith, Shireen

Publicado por Rethink Press Limited (2015)

ISBN 10: 1781331588 ISBN 13: 9781781331583

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Intellectual Property Revolution Successfully manage your IP assets, protect your brand and add value to your business in the digital economy

Shireen Smith

Publicado por Rethink Press Limited (2015)

ISBN 10: 1781331588 ISBN 13: 9781781331583

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