Look at the Bunny – Totem, Taboo, Technology - Tapa blanda

Are totems merely a thing of the distant past? Or might it be that our sleek new machines are producing totemic forces which we are only beginning to recognize? This book asks to what degree today's media technologies are haunted by a Freudian ghost, functioning as totems or taboos (or both). By isolating five case-studies (rabbits in popular culture, animated creatures that go "off-program," virtual lovers, jealous animal spirit guides, and electronic paradises), Look at the Bunny highlights and explores today's techno-totemic environment. In doing so, it explores how nonhuman avatars are increasingly expected to shepherd us beyond our land-locked identities, into a risky - sometimes ecstatic - relationship with the Other.

Dominic Pettman is Chair of Culture and Media, Eugene Lang College, New York, as well as Associate Professor of Liberal Studies, New School for Social Research.