The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do

`Filled with case studies and research, Bond provides a convincing argument that almost every aspect of our lives is steered by others' * Daily Mail * `Easy to read [and] interesting' * Press Association * 'Important and compelling. Bond drives home a fact that we all must accept - we are never alone. The people in our lives affect every aspect of our behaviour in ways that we are often not consciously aware of.' -- David McRaney, bestselling author of You Are Not So Smart 'Combining decades of experimental research by social scientists with summaries of historical events, the author presents an analysis of how peer pressure, groupthink, heroism, evil, extreme environments and isolation all affect our actions ... Bond renders a worthwhile subject into entertaining, informative reading.' * Kirkus Reviews * 'Accessible, captivating, and fun. Though we think of ourselves as free individuals, our choices are influenced by others - and the scary thing is that we don't realise it.' -- William Poundstone, author of Are You Smart Enough to Work at Google?

Discover how in almost every area of our lives, our behaviour is influenced far more by others than we'd like to imagine Teenage cliques, jihadist cells, army units, polar expeditions, and football hooligans - on the face of it, each of these groups might seem exceptional, but the forces that bind and drive them can affect us all. In recent decades, psychologists have uncovered how and why our innate socialness holds huge sway over how we think and act, propelling us to both high achievement and unthinking cruelty. We are beholden to our peers, even when we think we're calling the shots. This is the power of others. In this captivating work, science writer Michael Bond investigates the latest breakthroughs in social psychology to reveal how to guard against groupthink, build better teamwork, identify shared objectives, become more ethical, and survive moments of isolation. A fascinating blend of evolutionary theory, behavourial science, and remarkable case studies, The Power of Others will teach you to truly harness your collective self.