Descripci�n Paperback. Condici�n: new. Paperback. In the years after the Great War, Australian memorials were often engraved with a simple request, 'Let silent contemplation be your offering'. Today, remembrance is fuelled by a booming Anzac industry. Luxury cruises to far-flung battlegrounds, commemorative sporting contests, blockbuster books, newspaper liftouts, souvenirs, mass-produced Anzac biscuits, and VC winners spruiking beer brands. Australians have been consuming Anzac for a century. While commemoration and commerce have never been entirely separate they have become increasingly intertwined. How does the Anzac Industry shape the way we remember war? And why do marketers seek to align their brands with a failed military campaign? Consuming Anzac reveals how consumer culture has proved central to the contemporary resurgence and proliferation of the Anzac tradition. In probing the ways in which war memory has been produced, marketed and sold since 1915, it offers new insights into the dynamic commercial world and mutually beneficial relationships that underpin the commemoration of war in the twenty-first century. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de ref. del art�culo: 9781760800000

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Consuming ANZAC (Paperback)

Jo Hawkins

Publicado por UWA Publishing, Crawley (2018)

ISBN 10: 1760800007 ISBN 13: 9781760800000

Nuevo Paperback Cantidad disponible: 1

Librería:

CitiRetail
(Stevenage, Reino Unido)

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Descripci�n Paperback. Condici�n: new. Paperback. In the years after the Great War, Australian memorials were often engraved with a simple request, 'Let silent contemplation be your offering'. Today, remembrance is fuelled by a booming Anzac industry. Luxury cruises to far-flung battlegrounds, commemorative sporting contests, blockbuster books, newspaper liftouts, souvenirs, mass-produced Anzac biscuits, and VC winners spruiking beer brands. Australians have been consuming Anzac for a century. While commemoration and commerce have never been entirely separate they have become increasingly intertwined. How does the Anzac Industry shape the way we remember war? And why do marketers seek to align their brands with a failed military campaign? Consuming Anzac reveals how consumer culture has proved central to the contemporary resurgence and proliferation of the Anzac tradition. In probing the ways in which war memory has been produced, marketed and sold since 1915, it offers new insights into the dynamic commercial world and mutually beneficial relationships that underpin the commemoration of war in the twenty-first century. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de ref. del art�culo: 9781760800000

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