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Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
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- EditorialHarvard Business Review Press
- Año de publicación2013
- ISBN 10 1633694577
- ISBN 13 9781633694576
- EncuadernaciónTapa dura
- Número de páginas224
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by Review, Harvard Business, Christensen, Clayton M., Levitt, Theordore, Kotler, Philip, Reichheld, Fred [Hardcover ]
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Harvard Business Review Press, 2013
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ISBN 13: 9781633694576
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Hbr's 10 Must Reads on Strategic Marketing : With Featured Article Marketing Myopia
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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ISBN 13: 9781633694576
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Hardcover. Condición: new. Hardcover. Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customers End the war between sales and marketing Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781633694576
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Harvard Business Review Press, 2013
ISBN 10: 1633694577
ISBN 13: 9781633694576
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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ISBN 13: 9781633694576
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