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Reseña del editor
"Nathan's Famous: The First 100 Years of America s Favorite Frankfurter Company" chronicles the history and business strategies of company founder Nathan Handwerker that led to the success of an iconic international brand and two of America s most loved foods: The Nathan's Famous Frankfurter and Crinkle-cut French Fries. Brimming with photos of historic Coney Island, New York, Nathan s Famous restaurants, and intimate family memories of author, former company Senior Vice president and grandson William Handwerker; "Nathan's Famous" details entrepreneurial spirit, business lessons, dramatic corporate missteps and growth. William includes insights into three generations of the Handwerker family, beginning with the founder s early life, growing up in extreme poverty in Galicia, Poland, as well as his own sons and grandson who contributed to expanding geographic locations, menu and the overall brand. Nathan s may have started as a small hot dog stand in 1916, but by sticking to his philosophy to give em and let em eat, he was able to beat his competition by providing top quality food at low prices. "Nathan s Famous" reveals the successes, trials and tribulations of growing Nathan s original vision into the international frankfurter corporation it is today.
Biografía del autor
William Handwerker is the grandson of Nathan Handwerker, founder of America's favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned Nathan's Famous 100 Years to commemorate the enormous entrepreneurial spirit of his grandfather's legacy and the business history of one of America's most loved foods--the Nathan's Famous frankfurter. He worked as a teenager at the Coney Island and Oceanside restaurants during summers, weekends, and holidays. After graduating from Ithaca College, William joined his family's company fulltime in 1976. During his tenure, William spearheaded operational improvements, and promotional and marketing campaigns, including judging the early years of the Nathan's Famous Hotdog Eating Contests. William, who rose to Senior Vice President of Corporate Foodservice, departed the company in 1996. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media.
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- EditorialMorgan James Publishing
- Año de publicación2016
- ISBN 10 1630479349
- ISBN 13 9781630479343
- EncuadernaciónTapa blanda
- Número de páginas214
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Nathan's Famous: The First 100 Years of America's Favorite Frankfurter Company
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ISBN 10: 1630479349
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Nathan's Famous: The First 100 Years of America's Favorite Frankfurter Company
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