The business solution to poverty/ designing products and services for three billion new customers editado por Mc graw hill education (uk)
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"One of the most hopeful propositions to come along in a long time. Paul Polak and Mal Warwick's approach is original, ambitious, and practical--and it just may be the key to reducing the number of people in poverty on a very large scale. They propose to harness the power of free enterprise to begin meeting the most basic needs of the poor . . . while making a profit. Though market-based approaches aren't new, Polak and Warwick lay out a practical and systematic way to work on a global scale, transforming the lives of hundreds of millions of poor people."
--President Bill Clinton
"In down-to-earth prose that's a pleasure to read, Polak and Warwick describe in detail, and with abundant examples, how to build a multinational business that will help end the tragedy of poverty--while opening up new markets and returning attractive profits. This book is must reading for senior management at every major corporation with global operations."
--Aron Cramer, President and CEO, Business for Social Responsibility
"As this extraordinary book makes so clear, business alone possesses the power and the resources to help billions of the world's poor rise out of poverty. I believe we have a responsibility to do so, too. In these few pages, Polak and Warwick provide us with a detailed blueprint for the construction of new business ventures that will directly address the scourge of poverty."
--Anand Mahindra, Chairman, Mahindra & Mahindra
"The Business Solution to Poverty is an incredible resource for values-driven business leaders and entrepreneurs who want to improve performance, foster meaningful social change, and enhance the bottom line. Though written with developing countries in mind, the principles of Zero-Based Design can be put to work anywhere. Read this book and change the world!"
--Deborah Nelson, Executive Director, Social Venture Network
"I visited several small poor villages in rural Orissa where Spring Health, one of the companies this book describes, sells safe drinking water. I believe Spring Health will grow quickly into a very big company. You can learn how to build such a company through this extraordinary book. Paul Polak and Mal Warwick offer a way forward for enterprising multinational companies to expand their markets, acquire tens of millions of new customers, and generate handsome profits--while helping millions of very poor people to lift themselves into the middle class."
--Tim Solso, former Chairman and CEO, Cummins
Paul Polak founded International Development Enterprises (IDE), the non-profit organization he currently heads as president.
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