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Marketing 101: How Smart Schools Get and Keep Community Support is an excellent resource for re-energizing the increasingly tentative faith in public schools. The book offers proactive strategies for being more responsive to all constituencies and for seizing opportunities to improve public image. -- Lois Lanning, assistant superintendent of schools, Region 15, Middlebury/Southbury, Connecticut Never before has there been such a pronounced need to build support for public education nation wide. Building upon proven success, the strategies contained in Marketing 101 are an invaluable resource for public schools serious about building and sustaining long-term community support and trust. -- Bill Erlendson, assistant superintendent, San Jose Unified School District They have distilled all of their knowlegde into a compact practical handbook designed to guide educators in the application of marketing strategies that get results. * Litchfield County Times * For over 30 years, the Carroll's have provided marketing research and strategic direction to public schools, universities, hospitals and health care organizations and corporations. Now they have distilled all of their knowledge into a compact, practical handbook designed to guide educators in the application of marketing strategies that get results. * The Hartford Courant *
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Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
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- EditorialRowman & Littlefield Education
- Año de publicación2011
- ISBN 10 1607096242
- ISBN 13 9781607096245
- EncuadernaciónTapa dura
- Número de edición3
- Número de páginas168
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MARKETING 101 3ED:HOW SMART SCHOOLS GET Format: Hardcover
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Marketing 101 : How Smart Schools Get and Keep Community Support
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Marketing 101: How Smart Schools Get and Keep Community Support by Carroll, David, Carroll, Susan Rovezzi [Hardcover ]
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Marketing 101 (Hardcover)
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Rowman & Littlefield, Lanham
(2011)
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Descripción Hardcover. Condición: new. Hardcover. Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approachonly to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781607096245
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Marketing 101 : How Smart Schools Get and Keep Community Support
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ISBN 13: 9781607096245
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Marketing 101: How Smart Schools Get and Keep Community Support
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(2011)
ISBN 10: 1607096242
ISBN 13: 9781607096245
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Marketing 101
Publicado por
Rowman & Littlefield
(2011)
ISBN 10: 1607096242
ISBN 13: 9781607096245
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Descripción Condición: New. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526. . 2011. 3rd Edition. hardcover. . . . . Nº de ref. del artículo: V9781607096245
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Marketing 101
Publicado por
Rowman & Littlefield
(2011)
ISBN 10: 1607096242
ISBN 13: 9781607096245
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Descripción Condición: New. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526. . 2011. 3rd Edition. hardcover. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781607096245
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Marketing 101 (Hardcover)
Publicado por
Rowman & Littlefield, Lanham
(2011)
ISBN 10: 1607096242
ISBN 13: 9781607096245
Nuevo
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Cantidad disponible: 1
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Descripción Hardcover. Condición: new. Hardcover. Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approachonly to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781607096245
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Marketing 101 (Hardcover)
Publicado por
Rowman & Littlefield, Lanham
(2011)
ISBN 10: 1607096242
ISBN 13: 9781607096245
Nuevo
Tapa dura
Cantidad disponible: 1
Librería:
Valoración
Descripción Hardcover. Condición: new. Hardcover. Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approachonly to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781607096245
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