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LEADERSHIP COMMUNICATION: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise (UK PROFESSIONAL BUSINESS Management / Business) - Tapa blanda
Reseña del editor
My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise-its employees, its owners, and those whom they serve. -James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization-business, social, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.
Biografía del autor
E. Bruce Harrison teaches business leadership communication at Georgetown University. He holds the 2009 Distinguished Service Award from the Arthur W. Page Society; the 2001 Betsy Plank Distinguished Achievement Award from the University of Alabama; and the Society of Professional Journalists' Distinguished Service Award for his work on media freedom.
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- EditorialMcGraw Hill / Europe, Middle East & Africa
- Año de publicación2014
- ISBN 10 1606498088
- ISBN 13 9781606498088
- EncuadernaciónTapa blanda
- Número de páginas225
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