Book by Judith Evans Cheryl Dangel Cullen
"Sinopsis" puede pertenecer a otra edición de este libro.
Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.
Judith Evans is a business reporter for the Washington Post and has been a reporter for several newspapers, including New York Newsday, since 1985. She lives in Washington, D.C. Cheryl Dangel Cullen is the president of Cullen Communications, Inc., a marketing firm. She also freelances for several major graphic design and marketing magazines including Digital Graphics, Digital Printing Solutions, Print Solutions, Big Idea and Selling Power. Her books include Then Is Now and Promotion Design That Works. She lives outside of Chicago, Illinois.
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Gastos de envío:
GRATIS
A Estados Unidos de America
Gastos de envío:
GRATIS
A Estados Unidos de America
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: U07M-00559
Cantidad disponible: 1 disponibles
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
paperback. Condición: Good. Nº de ref. del artículo: mon0003237309
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Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_393537888
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Librería: medimops, Berlin, Alemania
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M01592530931-G
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781592530939. Nº de ref. del artículo: 9959902
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Librería: The Book Spot, Sioux Falls, SD, Estados Unidos de America
Paperback. Condición: New. Nº de ref. del artículo: Abebooks457414
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