The Sell: The Secrets of Selling Anything to Anyone - Tapa dura

"After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone'will be big; there were already several thousand preorders seven months before publication date."
--Library Journal

"Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!"
--Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer

"The number one trait I always looked for when I was hiring someone for my company and what I look for now when I'm investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who'd rather die than not be the best. That's Fredrik, and after reading this book, that will be you, too."
--Barbara Corcoran, founder of The Corcoran Group, ABC's Shark Tank investor, and author of Shark Tales

"With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st Century, the answer is in your hands."
--Tom Doctoroff, CEO, J. Walter Thompson, and Bestselling Author of Twitter is Not a Strategy

Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. 

Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.