Purple Cow, New Edition: Transform Your Business by Being Remarkable

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9781591843177: Purple Cow, New Edition: Transform Your Business by Being Remarkable
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Seth Godin says that the key to success is to find a way to stand out to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off. Forbes.com

Seth Godin alters the way people think about marketing, change, and work. Selling Power

I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction and avoid extinction. Tom Kelley, author of The Art of Innovation

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer and also a clear-eyed visionary with strong and sensible ideas. Miami Herald

Seth Godin may be the best intuitive marketer alive today. He s in that tiny subset of the niche within the microcommunity of people who simply get it. Randall Rothenberg, columnist for Advertising Age

Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What s left? Seth Godin. Jay Levinson, author of Guerilla Marketing"

"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."--Forbes.com

"Seth Godin alters the way people think about marketing, change, and work."--Selling Power

"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age

"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing

Reseña del editor:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Seth Godin
Publicado por Penguin Putnam Inc, United States (2009)
ISBN 10: 1591843170 ISBN 13: 9781591843177
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Descripción Penguin Putnam Inc, United States, 2009. Hardback. Condición: New. New. Language: English . Brand New Book. The cult classic that revolutionized marketing by teaching businesses that you re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Nº de ref. del artículo: AAC9781591843177

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Seth Godin
Publicado por Penguin Putnam Inc, United States (2009)
ISBN 10: 1591843170 ISBN 13: 9781591843177
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Descripción Penguin Putnam Inc, United States, 2009. Hardback. Condición: New. New. Language: English . Brand New Book. The cult classic that revolutionized marketing by teaching businesses that you re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Nº de ref. del artículo: AAC9781591843177

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Seth Godin
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ISBN 10: 1591843170 ISBN 13: 9781591843177
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Descripción Penguin Putnam Inc, United States, 2009. Hardback. Condición: New. New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The cult classic that revolutionized marketing by teaching businesses that you re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Nº de ref. del artículo: BZV9781591843177

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Descripción Penguin Putnam Inc. Hardback. Condición: new. BRAND NEW, Purple Cow: Transform Your Business by Being Remarkable, Seth Godin, Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation. Nº de ref. del artículo: B9781591843177

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