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Sinopsis
Book by Selden Larry Colvin Geoffrey
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Reseña del editor
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses donÂ't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a companyÂ's profit, while the bottom 20 percent are actually destroying value.
The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.
For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
Biografía del autor
Larry Selden is a professor emeritus of finance and economics at Columbia University Graduate School of Business, a prominent consultant, and an adviser to senior executives in many industries.
Geoffrey Colvin, Fortune magazineÂ's senior editor at large, is co-anchor of Wall Street Week with Fortune on PBS.
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- EditorialPortfolio
- Año de publicación2004
- ISBN 10 1591840422
- ISBN 13 9781591840428
- EncuadernaciónTapa blanda
- Número de páginas243
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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
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Softcover. Condición: Good. One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company's profit, while the bottom 20 percent are actually destroying value.The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results. Nº de ref. del artículo: SONG1591840422
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