Creative Jolt - Tapa blanda

Designers agree that the most difficult aspect of brainstorming a solution to any particular problem is departing from their usual way of solving things. Creative Jolt is an easy-to-use handbook that explores ways to creatively overcome these graphic design stumbling blocks. This book offers 15 zippy, ingenious approaches to unblocking readers' minds and start looking at things in unusual ways. The authors have organized this book by type of creative approach, and have included heavy illustration with examples from the world's leading designers. Readers will discover how to increase their creative potential and produce original, intelligent, seductive on-target designs. They'll also learn to find inspiration from unexpected sources quickly and easily.

Denise Anderson is the Design Director of DMA, a creative design and marketing studio in Jersey City, NJ. Rose Gonnella is Creative Director of Pointlnfinity, a multimedia and communications firm. Robin Landa is a designer, copywriter and creative consultant to major corporations.