Unusual book
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A new word has been introduced into the global language bank, and this stylish book is its debut. A richly nuanced collection of text and imagery, sisomo: the future on screen is a book to conquer hearts and set minds spinning with questions. For business, reaching consumers has become a challenge on the scale of climbing Mount Everest. The mass market is splitting like an Arctic ice shelf, the media is fragmenting—and brands have taken a big hit.
This environment presents an unavoidable conundrum for marketers and advertisers as they struggle to find new ways to work. Television, once the shining knight of emotional messaging, is suffering deeply as networks scramble to retain audiences. A radical shift is also occurring in the relationship between consumers and the media. Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known. Like it or not, says Kevin Roberts, author of the hugely successful Lovemarks: the future beyond brands, “Creating emotional relationships with the Consumer is the business challenge of the century.”
Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages. Born in Lancashire, England, Roberts’ first job as a brand manager with British sixties fashion icon Mary Quant led to the development of a philosophy that challenged business’ reliance on metrics and rational arguments. His early career featured senior positions in Europe and the Middle East with three leading, global brand marketers—Gillette, Procter & Gamble, and Pepsi. Roberts’ intense belief in the power of inspiration and his love of working directly in the market—as opposed to being in the office—are still trademarks of his style today.
In 1987, Roberts was appointed President and CEO of Pepsi in Canada. It was there that he famously machine-gunned a Coca-Cola vending machine in order to remind his people of the passion they need to be Number One in a competitive market. (His team had just displaced Coke.) In 1997, he made the shift from client-side to heading up the global agency in New York, beginning its transformation as a hothouse for world-changing creative ideas. Roberts is Professor of Sustainable Enterprise at the University of Waikato in New Zealand and at the University of Limerick in Ireland. He is the inaugural CEO in residence at the Judge Institute of Management, Cambridge University’s business school.
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: V07C-03156
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 2076451-75
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.21. Nº de ref. del artículo: G1576872688I4N00
Cantidad disponible: 1 disponibles
Librería: Mr. Bookman, Franklin, PA, Estados Unidos de America
Condición: VeryGood. TRUST OUR FEEDBACK RATING - USED VERY GOOD .1. Construction of the book is very good i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. No page discoloration. Reasonably tidy looking front cover with only a few minor creases or marks. Minor shelf wear along the edges and sides of the book. An old price sticker or sticker residue on front or back cover. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE). Nº de ref. del artículo: 352D3X003UNE
Cantidad disponible: 1 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR013921347
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002740735
Cantidad disponible: 3 disponibles
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.21. Nº de ref. del artículo: 1576872688-2-3
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Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.21. Nº de ref. del artículo: 353-1576872688-gdd
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Librería: Hawking Books, Edgewood, TX, Estados Unidos de America
Condición: Like New. Like New. Clean, Tight and Neat. Five star seller - Buy with confidence!. Nº de ref. del artículo: X1576872688X1
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Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.21. Nº de ref. del artículo: 353-1576872688-vrg
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