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"Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising." -- MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide "From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read." -- TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers "This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to "being there" in the "golden years" of the advertising business, you'll be in it up to your neck when you read The Insanity of Advertising." -- MIKE SLOSBERG, former Creative Director, Young and Rubicam "Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It's a great read." -- JOEL KOCHER, Former President, Dell Computer Corporation
Reseña del editor:
The Insanity of Advertising delivers a surprising, inside look at unbelievable and sometimes astonishing happenings in the ad business. Not tittle-tattle but real, absolutely truthful, on the ground intel from an executive who saw it all happening right before his eyes, from Madison Avenue to San Francisco and Silicon Valley. These are the advertising people and their clients, at times crazy, some crazy all the time. There's a week spent with John Wayne shooting commercials the Duke didn't want to be shooting. The untold story behind Steve Jobs and the infamous "1984" Macintosh commercial that aired on the Super Bowl. What it was like working with Michael Dell as Dell Computers mushroomed from $100 million to $30+ billion. The insights and anecdotes drawn from thirty years working with advertising legends like Jay Chiat and Lee Clow and entrepreneurs Larry Ellison, Les Crane, Don Kingsborough, Joseph E. Levine, and many others. It's an entertaining and fun read, and along the way there are important lessons about the strategies and management in the ad biz -- though it may be hard to believe that the business of advertising has survived and can still be called a business.
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- EditorialCouncil Oak Books
- Año de publicación2013
- ISBN 10 1571783210
- ISBN 13 9781571783219
- EncuadernaciónTapa dura
- Número de páginas394
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The Insanity of Advertising: Memoirs of a Mad Man (Hardback or Cased Book)
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Council Oak Books 12/1/2013
(2013)
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Descripción Hardback or Cased Book. Condición: New. The Insanity of Advertising: Memoirs of a Mad Man 1.75. Book. Nº de ref. del artículo: BBS-9781571783219
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The Insanity of Advertising: Memoirs of a Mad Man
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Council Oak Books
(2013)
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ISBN 13: 9781571783219
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Descripción Hardcover. Condición: New. Estado de la sobrecubierta: New. New tightly bound hardcover in new dust jacket. 8vo. (6.5 x 1.3 x 9.5 inches) Text is clean and free of marks or underlining. Includes photos. 394 pp. Fast shipping in a secure book box mailer with tracking. In The Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn't spare the mad men who worked alongside him. Many had outsize personalities and some were prone to jaw-dropping displays of ego and antics that would make Mad Men's Don Draper and company blush. The Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad world. Nº de ref. del artículo: 101129
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Insanity of Advertising : Memoirs of a Mad Man
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Council Oak Books
(2013)
ISBN 10: 1571783210
ISBN 13: 9781571783219
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The Insanity of Advertising: Memoirs of a Mad Man
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The Insanity of Advertising: Memoirs of a Mad Man by Goldberg, Fred S. [Hardcover ]
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The Insanity of Advertising: Memoirs of a Mad Man
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The Insanity of Advertising: Memoirs of a Mad Man
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The Insanity of Advertising Memoirs of a Mad Man
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