The recent question being asked of the web world is a scary one for designers: are well-designed commerce sites more successful? The answer is not a definitive yes or no but rather, begs for designers to redefine the ultimate goat of good design when it comes to the Web. This book takes inexperienced and seasoned designers through the process of designing an effective e-commerce site. Through examples of real websites, designers are given the know-how and the design-whys to come up with effective design solutions for real-world e-commerce clients.
Bowman and Willis own a consulting firm, Hypergene.net, specializing in media product development and information design. They write and speak frequently on human information interaction, creative development, and graphic design.
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