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Descripción Paperback. Condición: new. Paperback. With Mens Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of mens dress, the readings blend consumer behavior and history to create a better understanding of mens fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar. Helps students of fashion understand an important segment of the apparel industry, men's wear. This collection covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781563675362
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