Learn how to be successful without resorting to today's slash-and-burn business practices. This book shows you how to apply the classic success formulas of one-of-kind entrepreneurs. Discover the lost art of doing business: fresh marketing and public relations strategies, classic customer service principles, and surefire management methods.
Today, too many American businesses have become monsters, bullies, and thugs. In their relentless pursuit of the bottom line, they have become cold, callous, and calculating at the expense of their customers and employees. This book returns you to a time when busniesses were profitable, competitve and humane.
In You Can't Go Wrong By Doing It Right, learn by example how to develop a hallmark style, cultivate your local garden, and sparkle on the job.
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Dr. Stephen L. Goldstein is the executive producer and host of The Business Exchange, an award-winning, weekly television program aired on WLRN public television in Florida. A nationally recognized speaker and leading trends forecaster and analyst, Dr. Goldstein is president and CEO of Educational Marketing Services, specialists in trends marketing. His columns have appeared in The Los Angeles Times, Newsday, The Miami Herald, The Chicago Sun Times, and other leading national and international publications.Review:
This book is a refreshing perspective of the way we did business in a bygone era, an era when principles and values were unencumbered by mergers, acquisitions, or technological efficiencies. -- Edward E. Iacobucci, Chairman & Founder Citrix Systems
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Descripción Oasis Press, 1999. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111555714900
Descripción Oasis Pr, 1999. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M1555714900
Descripción Oasis Press, 1999. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX1555714900