A Spectacular Catastrophe: and other things I recommend: Volume 3 (How to Be Ferociously Happy) - Tapa blanda

When Dushka Zapata comes across any perspective in life that she finds useful or that contributes to her suffering less, she writes about it. This book is a collection of those lessons she hopes prove useful to others. This book is not intended to be read cover to cover but rather in snippets of time across the day.

After more than 20 years in the communications industry I noticed a theme. It is very difficult to articulate who you are and what you do. This holds true for both companies and for individuals. For companies, this is an impediment to the development of an identity, a reputation, a brand. It makes it hard for your customers to see how you are different from your competitors. For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real. This is what I do. I help companies and people put into simple terms who they are, what they do, and where to go next. My work comes to life through message development, presentation training, media training and personal brand development. It comes to life through executive coaching, workshops and public speaking. It comes to life through what I write. My first book is "How to be Ferociously Happy" and my second is "Amateur." This is my third book. I live in San Francisco with Boyfriend, who after five years still makes me coffee every morning.