The Ultimate Sales Funnel: Understanding The Mindset of Your Customer - Tapa blanda

I have been studying sales, marketing, and the “sales funnel” for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers. The problem with the previous sales funnels were, they never really seem to tell the whole story. Many pieces of the prospects mindset were unaccounted for. Here is a new version of the age old sales funnel, The Ultimate Sales Funnel that finally tells the whole story. Included is the visual graphic of the sales funnel that shows all of its intricate components. Take a moment to look at The Ultimate Sales Funnel image inside of this book. It is the only image you are going to see throughout this book. It is all you need. Please refer back to this image as we discuss all of its components. You will recognize many of the pieces from previous funnel images, but maybe not all. Here is The Ultimate Sales Funnel.

Lon Safko is a remarkably creative person. He is the creator of the “First Computer To Save A Human Life”. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups! Lon is the founder of eleven successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising for business, promotions, and education, for which Lon holds two patents and a third pending. Lon been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.