Selling Defined: What selling really is and how to maximize every opportunity - Tapa blanda

Selling Defined gives you the power to intentionally create and then expertly maintain an unrivaled partnership with your customers. A partnership, so powerful, that it results in your customers never considering for a moment going elsewhere because with you they know they win every time. Yes, they win! And within their victory lies yours measured in more sales, higher profit and eventually less work. Put the knowledge in this book into action and you'll go beyond simply selling. You will realize your potential as a Valued Business Partner. This book is for you if: You've just entered into a sales career and desire to be the very best. You're struggling in your sales career and want to...need to...improve. You have a successful sales career and want to know the real reasons why you sell (it's NOT that you're "naturally gifted"). As a Sales Manager you want to accurately evaluate performance and provide effective training that leads to long lasting improvement and employee retention. The sales techniques you've attempted in the past haven't worked well for you. It all begins with knowing what selling really is and that answer is just 168 pages away! Buy this book and READ ON!

Like most who have penned a book on sales Larry Heiser is an award winning, record breaking sales consultant. Along with being an author, sales instructor, curriculum designer, business consultant, subject matter expert and performance coach Larry continues to sell to customers at the retail level as an auto-broker in Portland, Oregon which keeps his perspective more up-to-date and relevant. While he has had impressive success, readers should know that for more than 30 years Larry's focus has been on improving performance. "I have lived my professional life with an overwhelming compulsion to gather information then strategically and creatively put that information to work in the most creative and effective manner possible for both myself and those I interact with." According to a certain organization’s assessment, Larry's top 5 themes of talent are Competitive, Strategic, Futuristic, Focus and Responsibility. Larry believes that this combination of talents, turned into strengths, enables him to realize the clear vision of what selling really is and share his vision with you.