Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition - Tapa blanda

A Business Strategy Paper on the Subject of Prices and Competition · Current business strategy presents a false choice: Low Price or Differentiation · Market leadership is determined by low prices and “High Value” · Sellers routinely overestimate ability to provide unique differentiation · Eventual failure of differentiation leads to competitive substitutions · Consumers benefit from low prices – Low prices create a large social gain