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Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
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- EditorialMacmillan
- Año de publicación2018
- ISBN 10 1509874771
- ISBN 13 9781509874774
- EncuadernaciónTapa blanda
- Número de páginas258
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Publicado por
Pan Macmillan, United Kingdom, London, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerces growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR011592017
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom [Soft Cover ]
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
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Soft Cover. Condición: new. Nº de ref. del artículo: 9781509874774
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Publicado por
PAN MACMILLAN, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M01509874771-V
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SIX BILLION SHOPPERS
Publicado por
PAN MACMILLAN, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.44. Nº de ref. del artículo: G1509874771I3N00
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Six Billion Shoppers : The Companies Winning the Global E-Commerce Boom
Publicado por
Macmillan Publishers International Sep 2018, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware - Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. Nº de ref. del artículo: 9781509874774
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SIX BILLION SHOPPERS
Publicado por
PAN MACMILLAN, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.4. Nº de ref. del artículo: 1509874771-2-4
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Six Billion Shoppers The Companies Winning the Global ECommerce Boom
Impresión bajo demandaLibrería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781509874774
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Imagen de archivo
SIX BILLION SHOPPERS
Publicado por
PAN MACMILLAN, 2018
ISBN 10: 1509874771
ISBN 13: 9781509874774
Antiguo o usado
Tapa blanda
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 1509874771-R
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Six Billion Shoppers The Companies Winning the Global ECommerce Boom
Impresión bajo demandaLibrería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781509874774
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Gebraucht. Gebraucht - Sehr gut Leichte Lagerspuren -Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. 256 pp. Englisch. Nº de ref. del artículo: INF1001306040
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