Blastoff! Creating Growth in the Modern Direct Selling Company: Lessons in Momentum from CEOs & Industry Insiders - Tapa blanda

In today’s direct sales...What got you here won’t get you there. The direct selling industry has inspired millions of people for a hundred years. It has succeeded and prospered through the most challenging of eras. Yet the cultural, demographic and technological shifts underway today raise existential questions: What does it mean to be a direct seller in the age of social networking and instant gratification? How can a company achieve momentum and rocket its growth in this new world? Packed with ideas and lessons from industry CEOs and insiders, Blastoff! will challenge your understanding of momentum. Whether your company is launching, already in flight, or in search of new worlds to conquer, you’ll learn from some of the most knowledgeable people this industry has to offer.

Jonathan Gilliam is a highly regarded direct selling marketing and management expert and the author of Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity...and Change the World. A progressive voice for the industry, his firm Momentum Factor works with the world's best known direct selling companies in areas of social media, digital marketing, reputation defense and compliance monitoring. Jonathan has spent his career at the intersection of marketing and technology, having served as a co-founder and Chief Marketing Officer of a successful direct selling company as well as a senior marketing executive with another major direct seller. His firm's current clients include both domestic and international direct selling companies in the nutritional/wellness, skin care, consumer products and services categories. Prior to joining the direct selling industry, he was co-founder & CEO of Hush Communications, an Internet software company in Dublin, Ireland; Marketing Strategy Partner at national management consulting firm OneAccord; served the global consultancy Deloitte as a Senior Manager in Marketing and Business Development, and an AdAge Top 50 interactive firm where he served as Account Director. Jonathan is a sought-after speaker at industry conferences and has appeared in numerous international radio and television broadcasts, and articles including The New York Times, Wired Magazine, The Wall Street Journal, Associated Press, PC Week, and National Public Radio, and many others. He lives in Austin, Texas with his wife and three daughters.