Marketing Strategies and Strategic Marketing: Marketing in Action - Tapa blanda

Marketing Strategies and Strategic Marketing assumes no previous knowledge of the subject, and focuses on helping the reader develop a clear conceptual understanding of the nature of empirical studies in Principles of Marketing and Marketing Strategies and on how those ideas lead to, and underlie, the principal Marketing techniques and profession. The eleven Ps of Marketing and their various strategic options / approaches are covered, along with practical guidance on issues such as: Concept of Marketing, Marketing Mix (11 Ps), Strategic Decisions and Consumer Behaviour, Marketing Information Systems and Marketing Research, Scope of Strategic Marketing, Marketing Planning and Environmental Analysis, Marketing Strategy, Marketing (Mix) Strategies, Strategic Market Orientation, Customer Value and Superior Performance, Marketing warfare strategies, and Relationship Marketing, Profit Impact of Marketing Strategy and B2B Marketing.

ABOUT THE AUTHOR NEWMAN CHINTUWA ENYIOKO (B.Sc., MBA, M.Sc., MNIM) Newman Enyioko hails from Umuopara Amuzu in Obi Ngwa Local Government Area of Abia State and lives in Port Harcourt, Rivers State, Nigeria. He had his primary school at Umuaro in Obi Ngwa LGA of Abia State and secondary school at Aba and Calabar, Nigeria . He studied Management and obtained a B.Sc. degree from the University of Calabar. He had his Masters (MBA) degree in Marketing from the Rivers State University of Science and Technology, Port Harcourt and another Masters (M.Sc.) degree in International Economics and Finance from the same University. He has worked as a Manager with Niger Optical Services Company Nigeria Limited, Port Harcourt and lectured (Research Methods, Operations Research, Marketing Management and Strategic Management) at University of Calabar, Port Harcourt Centre. Presently, ( at the time of publishing this Book), he is the Research and Development Director of Medonice Management Consulting and Research Institute, Port Harcourt, Nigeria. He has written many articles in Local, National and International Journals. He is a prolific writer and author of many books and articles including: The Healing Power in the Word of God, Urbanization, Career Choice and Child Neglect in Nigeria, Impact of Government Expenditure on Nigerian Economy, The Role of NGOs in Sustainable Development, Business / Marketing Strategies of Health Maintenance Organisations (HMOs) in Nigeria , Human Resource Management and Performance Optimisation in Nigerian Universities, Strategic Management Plans of Small Businesses in Nigeria: A University Research work), Problems of Small Business Management in Nigeria (The study of Selected Small Businesses in Aba: A University Project work), Sources of Marketing Strategies of Hospital Service Organisations in Port Harcourt (The Study of Selected Hospitals in Port Harcourt: An MBA University Thesis), The Learning Organisations & the Society (A Research work), Sales Force Motivation in a Balanced Organisation (A Research work), The profound Effect of Consolidation / Mergers on Bank Recapitalization in Nigeria (A Research work), Evaluation of the Performance of the Millennium Development Goals (MDGs) in ECOWAS Countries: A Study of Nigeria and the Republic of Benin (An M.Sc. Thesis) and Global Poverty Reduction Strategies of Developing Economies. He is married with two children.