"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."—SETH GODIN
MARKETING IS NOT A DEPARTMENT—IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
ADVANCE PRAISE FOR 'DIFFERENCE'
An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"
—JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER
"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."
—MARK SCHAEFERAUTHOR OF RETURN ON INFLUENCE
Bernadette is the Banksy of the marketing world.
—MERRYN PADGETTFOUNDER EARTH & SEA CREATIVE
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Descripción Softcover. Condición: new. This book is a generous work of genius The Difference Map is now an essential component for anyone who is serious about doing work that matters and Bernadette Jiwa is the bright new star to lead us thereSETH GODINMARKETING IS NOT A DEPARTMENTITS THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERSWe spent 500 billion globally on advertising in 2013 Every year were spending more money to interrupt more people more often with messages they dont care about and dont pay attention to Weve come to believe that the way to succeed is to have an advantageby being different or better more visible or just plain louderWhat if instead of finding ways to be one step ahead of your competition you could build and market your business to give people a reason to choose you What if you could completely reinvent a category or experience What if you could stop trying to beat the competition and become the competitionDifference lifts the lid on how brands like Airbnb Uber and Apple have succeeded by creating difference and gives you a new onepage method for reimagining your business and reinventing your marketing It helps you to recognise opportunities that create value to develop products and services that people want and to matter to your customersADVANCE PRAISE FOR DIFFERENCEAn inspiring read and a truly powerful tool Bernadette is a rare find she doesnt just know what shes talking about shes not afraid to stand for why it matters What better way to describe the challenge we all face in trying to make real connections in todays worldJONATHAN RAYMONDEMYTH CHIEF BRAND OFFICERHave you wondered about that certain something that makes an extraordinary business Bernadettes stylish little book is that certain something explainedMARK SCHAEFERAUTHOR OF RETURN ON INFLUENCEBernadette is the Banksy of the marketing worldMERRYN PADGETTFOUNDER EARTH SEA CREATIVE. Nº de ref. del artículo: DADAX1494842718
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