International Business - Tapa blanda

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments. Dr. Klaus E. Meyer is Professor of International Business at Ivey Business School, Canada. Previously, he was Professor of Strategy and International Business at China Europe International Business School (CEIBS). He also held an honorary position of Adjunct Professor at Copenhagen Business School in Denmark. Professor Meyer teaches in the areas of Strategic Management, International Business, Global Strategy, and Business in Emerging Markets. He previously taught at the University of Bath, University of Reading, Copenhagen Business School, Hong Kong University of Science and Technology, as well as Cheng-chi University in Taipei. He graduated with a Ph.D. from London Business School, with a dissertation on Determinants of Direct Foreign Investment in the Transition Economies in Central and Eastern Europe". Professor Meyer's current research focuses on strategies of multinational enterprises in emerging economies. He is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. He has thus investigated foreign investor's choice of entry mode and foreign acquisitions in transition economies. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place. Recent research investigates multinational enterprises originating from emerging economies such as China, focusing on how the home country context shapes the strategies of international growth. In 2013 Professor Meyer was elected to serve a three-year term as Fellow of the Academy of International Business (AIB) and was the organisation's Vice President with responsibility for their 2014 annual conference in Vancouver Canada. Moreover, he serves as Deputy-Editor-in-Chief, Management and Organisation Review, the Journal of the International Association of Chinese Management Research and as Consulting Editor of the Journal of International Business Studies."