Unlabel: Selling You Without Selling Out - Tapa dura

"It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it's one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic `brand.'" * 800-CEO-READ * "In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers....A compelling how-to guide..." * Kirkus Reviews * "Very, very creative. More edge than most." -- Russell Simmons "Marc Ecko imposes no limits on himself, or his sources of inspiration." * AskMen.com * "The merging of different worlds is a recurring theme in Marc Ecko's life and in his work." * ABC Nightline * "Ecko brings a sense of edgy wonder to his work." * Entrepreneur Magazine * "[This] media mogul made millions by leveraging his ability to find the next big thing." * Business Insider * "No one has made STAR WARS cooler than ECKO. Marc's unique vision became a global force. This is the text book I wish I could have bought in college." -- George Lucas Grand harmonic pop-culture convergence. Ecko is at a crossroads ... the man is trying to step out from behind his rhino." -- Rob Walker, The New York Times "Marc is living proof that you can be a marketing and business whiz and still be a true artist." * CNBC *

Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success-the Authenticity Formula-Ecko recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a ground-breaking guide to channelling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment.